By AN Jay on August 13, 2009

How Popular Website Designs Looked Like In Late 90′s

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Few months ago, we have posted about 27 Eye-Opening and Inspiring Websites Of Top Brands that would be useful to understand the current design trends followed by the top brands. Our this post would be fun to see and interesting to explore few of the today’s top website designs before a decade. In this post, you will see that How Popular Website Designs Looked Like In Late 90′s. This list is not long in numbers but I promise you that when you start browsing them in details you will enjoy this.

You are welcome if you want to share more designs from late 90′s  which our readers/viewers may like. Do you want to be the first one to know the latest happenings at just subscribe to our rss feed and you can follow us on twitter as well. Please click on the images to see them in larger size.

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Google  in 1999

Microsoft in 1999

Apple in 1999

Yahoo in 1999

Hotmail in 1997

Sony in 1998

BBC in 1999

Amazon in 1999

MSN in 1998

Adobe in 1999


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Oh my god. This is such a lazy digg-bait article.

1. Visit, type address into Wayback Machine
2. Take screenshot.
3. Repeat steps 1 and 2 as desired, apply AdSense. Post.

@Dylan: Who cares; it’s interesting.

Haha – Amazon looks almost identical after 10 years!

Some of them haven`t changed much! Great article!

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You know I don’t do this often at all, commenting on the stuff I come across on digg, but I _have_ to mention something about how ad-less all these pages are. The internet was such a frontier back then, everyone was still just covering new ground and didn’t know how to truly profit off of it. It makes me miss the simplicity of maxpages, and

I’ll pour one out for you, Internet of the 90′s.

[...] for me to return to this kind of media. In sort of a coincidence I stumbled across an article at showcasing a couple of corporate websites in their 90’s looks. With the help of The Internet [...]

Should have included a screen shot of the Netscape home.

Ugh. Talk about ugly web fashion! I guess that was the modern then. If there are websites that still look like that, I would leave immediately!

Not as hideous as I though they might be. Brilliant to see how some of them haven’t changed much – brand awareness I think.

Technet still looks like the Microsoft site !

Amazon is a good brand that shows you that you dont have to be drastic to upgrade your site.

Hotmail was god damn awful, the BBC’s structure seems the same but better laid out and prettier and Yahoo & MSN has always been to busy for me, its an onslaught to the eyes !

OMG the 90s were all the rage!


Easy lads … in 10 someone will put in that kind of post (if blogs will still exist) today designs.

[...] (Via Smashing Apps) [...]

my god, they are hideous

pretty pathetic…a lot of the web sites still look the same and we are moving back to less text…more pictures…more white space.

has that much really changed?

I enjoyed the article. It is interesting to note that even then Apple was at the forefront of design. Theirs definitely is the most “modern” looking, in my opinion.

Nice list :)
I wanted to say the same thing I think apple had the best design even back then :)
I still remember hotmail’s front page :)

I think some of you guys need to view these in the context of the time!

Bear in mind we were dealing with Internet Explorer 5 and 5.5, Netscape 4… IE6 wasn’t out for another 2 years and Firefox was the name of a Clint Eastwood movie

CSS was in it’s infancy, and most people only had 56k modems.

TO try and acheive the quality and standard of design we have today would have been near impossible without resorting to full page image with hotspots… which many people did!

be thankful for progress people :)

1996 Pepsi World

*shakes head*

*tries not to vomit*

In 199x, the standard was a home page couldn’t be more than 60 KB in *total*. Sub-pages were 20KB.

To transfer 60KB over a 56k modem (the ideal target of the time) takes 8 seconds. 20 KB, 2 seconds.

Yahoo’s home page today is 740 KB.

That would have taken 1 minute and 48 seconds to load. That’s why they look the way they do.

Also don’t forget — it was the 90s:

Apple and BBC looks better even then. Sony’s site, looks like shit. Oh God, where we have reached just in 10 years!

I think Amazon’s stood up quite well. I can’t remember Hotmail ever looking so grotty.

[...] Source [...]

This is lame.
as @Dylan noted in the first comment, this is just a pure digg-bait article to generate more pageviews.

I have noticed from the past, SmashingApps have been posting these kind of stuff but this is probably the cheapest of all. That’s because I have seen this type of post in tens if not hundreds of sites already, in fact, I posted the same thing months ago.


Total digbait. I already submitted a link like this YEARS ago:

I didn’t even get one digg, but this one gets almost 1000? Da heck?

Hahaha, it kinda makes me laugh.Because I remember using google and yahoo 9 years, but I didn’t realize how they changed so much til now.

Some of these look similar to what they are today, but all around these are interesting. We have come a long way and its nice to look back and see what has improved!

I enjoyed this posted, because I has us take a look at how far we have come in our web designs since then.

[...] Read this article: How Popular Website Designs Looked Like In Late 90’s @ SmashingApps [...]

this made me smile… i actually remember these :P

i think aesthetically they have morphed,
but functionally, meaning the structure of the inputs and links… is the same.
what changes is everything around it, light blue vs dark blue, pixelated vs smooth…


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[...] How Popular Website Designs Looked Like In Late 90’s @ [...]

haha, there is still so many corporate websites around there looking as if they were made in 90s… ;)

[...] Apps has a great piece on how some popular websites including Apple and Amazon looked in the early days of the web back in [...]

I’ve put together a graphical history of IBM’s corporate homepage here:

Here’s a fun thing to do. Search Go back to Oct. 22, 1996, and then click “internet tutorial”. Fun.

[...] 5. How Popular Website Designs Looked Like in Late 90’s [...]

[...] Posted August 15, 2009 Filed under: Random | There’s an article posted here about what 30 top websites looked like 10 years ago. It’s interesting (and funny) because [...]

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[...] How Popular Websites Looked Like In Late 90s [...]

Whoa.. what a collection.
very nostalgic

Give me the old webpages any day… they were so simple and functional, as bandwidth increases so does the clutter and redundant page designs, only those who know nothing of the internet back then would comment about how far we’ve gone “forward”.

One day we will look at our current websites and laugh.

[...] Using the WayBackMachine (which saves old versions of almost every site) is just too much work for me. Luckily, Smashing Apps threw together some images of popular homepages from back in the 90s. [...]

[...] 5. How Popular Website Designs Looked Like in Late 90’s [...]

[...] Apps recently published a post titled How Popular Website Designs Looked Like In Late 90’s. They went in the way back machine and grabbed screenshots for current commonly praised sites such [...]

i think these guys stole your post without due credit, i saw it earlier today…’s/

really cool post, thanks

[...] 5. How Popular Website Designs Looked Like in Late 90’s [...]

It’s amazing how fast technology progresses. In just 10 years, the web has progressed so far that everything looks different almost. It’s kind of scary to think of what the future holds.

Interesting list.. Its always nice to walk down the memory lane.. Web Designing used to be so simple those days yet so effective… web designing has changed over the decade and it has progressed a great deal.. however, it is really nice to go through the list..

Classic. I recently did some research on Network Solutions, and what they were doing back in 99. Now there is site that needed help. Their site still does, even after coming out with their once again new appearance.

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Check this website out for great design

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Not bad, my memery…

Great post!!!! i like google xDDD

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I think this article proves where we have reached within such a short span of time. It’s really interesting to look back and cherish the improvement. Nice post.

Web Designing used to be so simple those days yet so effective…

Унылое говно

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Google and Micro best :)

[...] How Popular Website Designs Looked Like In Late 90’s @ SmashingApps (tags: inspiration fun gallery layout) [...]

[...] How Popular Websites Looked Like In Late 90s [...]

These bring back memories

Google looks pretty cool :)
very nice post thanks for sharing

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I am a fanatic watch collection, especially the well-known watches, you also can do, just click on my name!!!!!!!!

Nothing to stroll.

For sure the design evolved a lot since then , i dont say that backthen at their time they looked pretty amazing . If i think better i guess a few websites still look like that , dont know why .

Just remember the old day.

Cool site!

Thats is so good!

Thank you very much great post…thanks for share this

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Very interesting. Thanks for sharing.

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