Dateline: CUPERTINO, Calif., July 23, 2025 —
Apple today unveiled AppleCare One, a subscription‑based service that consolidates coverage for multiple Apple devices into a single plan, starting at $19.99 per month. The new offering allows customers to protect up to three products—such as iPhone, iPad, and Apple Watch—with unlimited accidental damage repairs, theft and loss protection, and 24/7 priority support through Apple’s network of experts and service providers.
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Key Details:
Pricing & Coverage:
Base Plan: $19.99/month for up to three devices.
Add‑On Devices: $5.99/month per additional device.
Accidental Damage: Unlimited repairs with flat service fees (e.g., $29 for iPhone screen damage).
Theft & Loss: Up to three claims per year for eligible iPhone, iPad, and Apple Watch—expanding beyond the two‑claim allowance under standard AppleCare+.
Enrollment: Eligible devices—including ones up to four years old—can be added via iPhone, iPad, Mac, or at any Apple Store.
Quotation:
“At Apple, we’re focused on creating and delivering exceptional experiences,” said Bob Borchers, Apple’s vice president of Worldwide Product Marketing. “Built on the trusted foundation of AppleCare+, AppleCare One extends that same reliability and makes it easier than ever to protect the products you love and depend on, combining simplicity and exceptional value.”
Background & Context
AppleCare One marks Apple’s first move to a fully subscription‑based, multi‑device protection model. Previously, customers managed separate AppleCare+ plans for each product—each with its own cost, renewal cycle, and support channel. By unifying those into one monthly fee, Apple aims to reduce complexity for families, small businesses, and frequent travelers who rely on multiple Apple devices.
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How It Compares:
AppleCare+: Traditional per‑device plans covering accidental damage (two incidents/year) and battery service, without bundled theft and loss across devices.
AppleCare One: Bundles unlimited accidental damage repairs, battery service, theft and loss, and 24/7 priority support across multiple devices under one plan.
Implications for Consumers
Budget Predictability: A single invoice and flat monthly fee eliminate the guesswork of renewing separate plans at different times.
Enhanced Peace of Mind: Unlimited repairs and expanded theft and loss claims mean fewer out‑of‑pocket surprises, especially for high‑value devices.
Flexibility: Customers can add or remove eligible devices at will, including ones they’ve owned for up to four years, provided they pass a quick diagnostic check.
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Real‑World Scenario
Consider a freelance photographer who travels with an iPhone, iPad, and MacBook. Under AppleCare+, they faced separate annual premiums (totaling over $300/year), with limited theft and loss coverage. With AppleCare One, the same coverage now costs around $240/year, and they can file up to three theft or loss claims—ideal for on‑the‑go professionals.
What’s Next
Starting July 24, U.S. customers can sign up for AppleCare One directly in device settings or at Apple Stores. Apple plans to expand availability to additional markets later this year. As subscription models continue to gain traction in consumer tech, AppleCare One positions Apple as a leader in service‑driven hardware ecosystems.
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Key Takeaways
Unified Plan: Covers multiple Apple products under one subscription.
Cost Savings: Potential to save over $11/month versus separate plans.
Unlimited Repairs: Flat‑fee, on‑demand accidental damage coverage.
Expanded Theft & Loss: Up to three claims per year for eligible devices.
Flexible Enrollment: Add devices up to four years old, manage via device or in‑store.
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FAQs
Q1: When and where can I enroll in AppleCare One?
U.S. customers can sign up starting July 24 via their iPhone, iPad, Mac settings, or at any Apple Store.
Q2: Can I add older devices to AppleCare One?
Yes—eligible devices up to four years old can be added, subject to a quick diagnostic check.
Q3: How many theft and loss claims are allowed?
AppleCare One permits up to three claims per year for iPhone, iPad, and Apple Watch, compared to two under AppleCare+.
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Conclusion:
AppleCare One simplifies device protection by replacing fragmented, per‑device warranties with one easy‑to‑manage subscription. Whether you’re a parent, small business owner, or road warrior, this new plan delivers comprehensive coverage at a predictable price. Learn more and enroll at apple.com/applecare.
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