By AN Jay on November 13, 2008

33 Exceptional Logo Re branding In 2008 For Your Inspiration

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This is the post dedicated to the logo branding of few of the top brands in 2008. This post will give you an idea in one place for great logo design trends in this age. It helps you to boost up your creative men who are willing to create the new logo for his client or himself. Overall, logos showing in this list are simple, sleek and decent having a look of current web 2.0 trend. The usage of color scheme, font selection and look and feel of presentation is really cool and attractive. This list is not long in numbers, but I promise you that when you start watching them in detail it will must boost your creative logo design ideas professionally and motivate you to design your new logo in a way that people will never forget that you have made it. This is a list of 33 Exceptional Logo Re branding In 2008 For Your Inspiration and Information.

If you want to share more logo that has been rebranded in 2008 please comment about them below. Do you want to be the first one to know the latest happenings at SmashingApps.com just subscribe to our rss feed.

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Discovery Channel

Discovery Channel

Hewlett-Packard

Hewlett-Packard

Thomson Reuters

Thomson Reuters

Tasti D-Lite

tasti D lite

CNET

cnet

CapitalOne

Capital One

Bank of New Zealand

Bank of New Zealand

Breast Cancer

Breast Cancer

Walmart

Walmart

Dolby

Dolby

Mindshare

Mindshare

Memorex

memorex

Animal Planet

Animal Planet

Yellow Book

Yellow Book

First Data

First Data

Stop & Shop

Stop & Shop

Woolworths

WoolWorths

Intuit

Intuit

Quick Chek

Quick Chek

Photoshelter

Photo shelter

Barclaycard

barclaycard

WNYC

WNYC

Port of Seattle

Port of Seattle

Museum of London

Museum of London

Sodexo

Sodexo

Xerox

Xerox

MailChimp

MailChimp

MapQuest

MapQuest

Ducati

Ducati

Cisco

CISCO

Dubai International

Dubai International

Children’s Hospital

Children’s Hospital

Best Buy

Best Buy

All the logo and images are copyright of their respected owners and creators. This post is about just to show their creative ideas and inspiration wonders to the world.

Thanks to Brand New that is the source of Logos above.





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Comments

…fantastic display of logo rebrands. I still cannot understand what on earth Animal Planet was thinking? Unless I am missing something, that logo looks over stretched and a terrible “forced” effort at tyography.

Perhaps they wanted it to look as if an Animal designed it? Correct me if I’m missing something.

I love a lot of these but could do without some.. for example the animal planet and capital one..ugh hard to look at.

Tasti D-lite, best buy, cisco, woolsworth, and seattles childrens are my favorite.

I see lots of great (and not so great!) logo redesigns, but not any real re-branding.

Logo is not Brand and visa versa.

Sorry to be a stickler on terminology, but those are big words in what we do.

There are some improvements here, to be sure. I think the WNYC logo is very good, as are the bugs quite well considered for Dubai International and BreastCancer.org (type treatments notwithstanding). At the same time, there are some abominations. Did HP, CNET, Capital One and Xerox improve? Absolutely not. You might be interested that a few of these redesigns captured our imaginations as well, and yet, we were not quite as friendly.

http://www.pinch.nu/bespoke/index.php?/content/archiv_extended/the_port_of_seattle_rebrands/

All that having been said, thanks for this list. It provides for a solid discussion about what design is, and its impact and its impact on commerce and society.

Kindly,
Eric Hillerns

http://www.pinch.nu
http://www.pinch.nu/bespoke
http://www.twitter.com/Pinch_Bespoke

Seems like you just grabbed these from Under Consideration.

A lot of these were REALLY cool, but a few of them just got worse. I thought we were all over the dotcom swoosh and understood that it was a BAD design choice? So why did Capital One decide to use it? Haha, geez.

All in all, this was a cool article. I’m definitely going to take some lessons from it.

You should mention that you got most, if not all, of these images from the Brand New blog (http://www.underconsideration.com/brandnew/).

Really? Most of these I really dont care for. Dubai International, Breast Cancer and Tasti D-Lite are fine. The rest just doesn’t do anything for me.

The new design rage is to incorporate Circles, Balls, rounded fonts and the liberal use of green and blues.

Some of these definitely were a step in the wrong direction. Especially the Animal Planet and HP logos! I really like the tasti D light one – Very clean

There is Pepsi missing, right…?

A lot of these were cool, but a few of them just got worse. Especially Animal Planet and HP..

Amazing: 32 logos, not one serif.

And yeah, Animal Planet’s designer needs a frying pan to the head for that weak attempt.

Thanks for compiling this!

Seems to me like a third got better, a third got worse, and a third were more-or-less the same (incrementally different in a sideways manner).

Lots of swoosh, gratuitous 3D spherical effects.

This too shall pass.

And what about the Pepsi logo?

Dubai International Airport new logo looks very nice!

Seattle Children’s is the best imho :)

Half of these logos lose their personality

The only solid improvements I see are from Dolby and maybe WNYC; many others are improvements, but nowhere near an exceptional rebrand. Logos from the ’90s had too many swooshes, this decade seems to obsessed with gradations and 3-d effects.

Thank you for collection!

if you’re going to copy and paste from elsewhere just to drive traffic to your stupid fake blog, at least get a third grader to edit your robot engrish.

This is at least 90% content from Under Consideration: Brand New

I think 10 of those are a great improvement, the rest are either horrible, or only moderately improved or barely noticeable.

I’m sorry (no, wait- I’m not) but the xerox logo change is an abomination. The new yellowpages logo loses part of their identity, and logos like hp and cnet have no reason to update just to add shadows (and thus make themselves more generic). Plus, the new memorex logo is distracting. I’m just thankful that you didn’t include the god-awful UPS rebranding.

It’s hard to pass judgment without being part of the process. When I look at CapitalOne’s logo, it reeks to me of too much client direction and not enough trust in their agency. Maybe I’m wrong, but that’s the read I get.

It’s hard to excuse the Animal Planet logo regardless — if the agency had any competence it should have fired the client before allowing them to do something that bad to their brand.

What about Holiday Inn?

Glad to see the Barclay Card one on there. I saw their ad on tv and noticed the nice new branding.. Not too keen on the cnet branding, but loving the Discovery Channel look!

The majority of these actually got worse.

Rebranding is supposed to polish your logo, not unnecessarily complicated. Adding a gradient makes you look hapless to business users and graphic designers and gives us the impression that frankly, you’re a bit tasteless and likely unable to see the forest for the trees.

There’s also a fair bit of branding suicide here: Ruining your B&W profile so people can’t tell who you are from a glance.

Looks like Intuit, PhotoShelter, and the museum of london didn’t get the memo that new logos are using lower case soft friendly fonts showing the shift from authority to friendly relationships with customers. It’s a sign of the times.

I don’t really care for the new Xerox logo. For some reason the “X” on the ball doesn’t seem to be warped to match the curve of the ball which really bothers me.

Where the rebranding was minor, they were mostly improvements. Dolby especially. Another trend I notice is the de-fussing, one example is the removal of unnecessary lines and borders.

These are all really great.
I think another important one to add, which everyone can have their own thoughts about is FIDO, just recently launched their new Brand.
Check it out on their site or google their logo: new and old.

Thanks to brand new for the source of the logos???

Everything here IS FROM BRAND NEW.

Geez, if you’re going to rip the content from one of the most famous branding blogs on the web, at least do give them the right credit.

Source: BRAND NEW.

The Museum of London logo, in my opinion, is very ugly and hard on my eyes. I like the trend of slimming down logos to go for the clean, uncluttered look.

I’m a bit confused about the Sodexo logo and why the original reads “Sodexho.” Did they change their name too?

New Intuit logo and Animal Planet logos are too whacky

Love the new logo from Ducati looks awesome!

I noticed the flat logos are becoming 3d and shiny (cnet) and the 3d ones became flat (mapquest), which makes is harder to tell what direction things are going.

I hope that the word “exceptional” can be used in either good or bad context here — in the case of the Capital One logo, I’d have to say exceptionally bad. I mean… they took the old logo and added the orbital swoosh — wow, that was hot, what, about 15 years ago?

A lot of these are great redesigns, but a few stand out as going horribly backwards in creativity.

A re-occurring trend in many of these redesigns is the simplicity of the logo. Some have executed the idea very well while others either went to simple or added unneeded elements leaving them looking unfinished.

Many of these new logos are way too anti-septic, Web 2.0, old, corporate, and clean. I especially despise the new Stop & Shop logo. These upgrades give me the same uneasy feeling that Helvetica gave me during the 1950′s NYC ad men upgrades of old corporate logos.

Do. Not. Like.

Love it or hate it, as a designer your (and my) opinion doesn’t matter – the truth is many of these logos appear more ‘friendly’ and ‘playful’ which elicits a much more positive response from the general public.

The new xerox type treatment is a perfect example of this.

Before: Corporate, cold, conditioned, overbearing.

After: Soft, welcoming, creative, modern

I’m with @Bryan D. Hughes on this one – technically, these are logo redesigns. They are not brands. In fact, one of the laws of branding is: A logo is not a brand. One definition of a brand is what the world says about your product, your company and your service.

While I think most of these are better than their previous iterations *(and agree with @Wes), I don’t particular find any of them exceptional, the sun after Walmart is a trend that’s been seen in logos for a while; HP, Cnet, Memorex and Dolby are slight iterations. Intuit’s redesign is terrible. The Dubai, London and Thompson Reuters are more interesting, “warmer” than they were previously – especially the Dubai International. I can understand why that logo makes sense for what is becoming an international destination.

What is missing from this list is logos that have been turned into avatars. I don’t see any of these being alive, being animated into something that you will remember on its own.

I appreciate the list and being able to comment on it.

Love ot or hate it, 3d effects are definately the trend. But I thought everyone got the memo about swooshes… About ten years too late… New capital one logo makes me ill.

[...] Logo Redesigns of 2008 15Nov08 HERE you can find a list of the best company rebrandings for 2008 . Some of these logos are super lame [...]

Serifs must be on the way out. 33 logo redesigns of which 6 before and 0 afters have Serifs.

Even MS Word stopped using a serif font (Times New Roman) as its default font and moved to a San-serif (Calibri).

It’s a shame. I’ve always loved Garamond.

The first Discovery logo is better

Some of them I agree with other totally should of kept it as it was. And what about best buy. When is this happening? bestbuy.com right now still has there orginal logo.

I like the new Dubai International logo but it seems like it will be difficult to implement.

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Its cool to see that there are and continue to be so many ways of reworking a logo and still (most of the time, bar a few) keeping the same brand identity. It’ll be interesting to have a look at the amended list in ten years time! Will be back to check in then :)

Many of these new logos, like Animal Planet, are atrocious. I’m amazed nobody’s mentioned that horrible Best Buy logo, which just strips all personality and originality out of the previous (better) logo.

What a lot of these designers are missing is that following trends do not make for memorable logos. Yellow Pages is another example. It’s one thing to modify a logo, quite another to take a straw and suck the identity right out of it.

WOW these are HORRRRRRRRRRIBLE re-designs!! I am the most surprised by walmart and animal planet – two amazingly successful brands with disgusting and amature looking logo’s. Too many of these converted to the “web2.0″ look and are not timeless.

Of all these, except Dubai International logo, I pretty like most of what’s before than the new ones. Some of the new ones are really horrible!

It is all about telling a good story, I like the photoshelter and the breastcancer.org logo refreshes the best.

Eye of the beholder.

I used to work with the guys who rebranded Memorex, and I can tell you how much work goes on behind closed doors. Believe me there is much more that goes on than the work on a 50 dollar logo. However, I think Walmart needs to read more Vonnegut, he once drew their logo, but meant it to represent something quite different…

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The cisco’s logo is perfect

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These are absolutely amazing collection. However are these new branding genuine, I mean are they actual re branding of the Logos as I hv never seen the one with HP in any of teh HP related products or advertisement. Some of them like Cisco logo I hv seen.

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lol, you had me up until the Animal Planet logo.

imo, this is the worse re branding of a logo I have ever seen. Even the logo itself, the new one, is just horrible on so many levels I cannot begin to comprehend how they went with it.

What is the purpose of the squished and stretched letters? What is the purpose of the position of the words? No balance, no coherence, nothing memorable about it except how ugly and pitiful it is.

As a designer myself, I find myself hating it and feeling ashamed of my profession because of it.

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Why do they change the logos. Lots of them were perfect and well known logos.

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I’m completely lost about what Animal Planet and Capital One were thinking.
Animal Planet’s logo, as we can all agree, looks atrocious.
Capital One took a step back in time by adding that red “swoosh”.

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The Animal Worl do no had a logo before the redesign. Had something else.

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In my opinion the animal planet logo was better before.

Craig Miller
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So many new logos have moved to a sans serif font (Avenir Pro, mostly) and a gradient background that one wonders if the same logo design company is working on all of them!

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Really nice…all of them did a great job with modern and relevant looks except for Xerox…While thew icon is cute and all, the original plain typeset was just bold…and held its own before…

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I think 10 of those are a great improvement, the rest are either horrible, or only moderately improved or barely noticeable.
http://www.us-edrugstore.com/

Wonderful collection of redesigns!

very good.

Really? Most of these I really dont care for. Dubai International, Breast Cancer and Tasti D-Lite are fine. The rest just doesn’t do anything for me.

As a designer myself, I find myself hating it and feeling ashamed of my profession because of it.

Nice logos thanks

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Really? Most of these I really dont care for. Dubai International, Breast Cancer and Tasti D-Lite are fine. The rest just doesnâ

The information obtained from this very helpful for me, thank you.
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Wow, what an awesome idea. So useful. Thank you!

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WOW! Amazing and excellent. !!! Just great keep the good work going. great article…

Some got good, but others got worse. the dotnet design was for ‘duh’ – dot net. how would you put Dubai Airport on black and white? Or the museum for that matter?

A logo is meant to represent, an emblem that will stand out as itself anywhere….

the dotnet design is specialized, it is a poor choice for a logo.

The dotnet design is specialized,it is a poor choice for a logo.

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I am following your articles for a long time , thanks to your information giving us , I acquired quite much knowledge and I am waiting your new articles impatiently.

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Sometimes its better if a logo is left untouched. The yellow book logo is a perfect example of what not to do. It makes me wonder, why do companies feel the need to redesign their logos when there is nothing wrong with them in the first place? These logos have many years invested into their branding, much money is spent to get people to know them and then just change it? If its not broken don’t try to fix it.

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just what i want

I can agree that the above companies could have went without changing their logos. The new capital one logo has improved however.

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So thanks it works great :)

Animal Planet… Let’s see how long that one lasts. Takes 9 seconds to read!

Just noticed CapitalOne brought back the SWOOSH! That’s old school logo design. Kudos to them.

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Thanks for the hints.

Thank you for nice article.

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kool ilove logos’

great work thank you :)

I think Walmart needs to read more Vonnegut, he once drew their logo, but meant it to represent something quite different.

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Thanks great it is working.

great work thank you :)

Old (WalMart, Animal Planet, Yellowbook) logos were better however (Discovery, cnet, Xerox, MailChimp) new ones are true re-branding.

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really different in a few years. modern logos

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Thanks a lot for this!

Thank you for a focused and informative post. I really appreciate the research and effort you put into this. So much of the marketing blogosphere is filled with feel-good balloon juice. This was a refreshing change. You can be sure that this blog has been added to my favorites.

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I prefer a lot of the older logos.

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