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Apple and Japanese house ISSEY MIYAKE have launched iPhone Pocket, a 3D-knitted carrier meant to be worn, tied to a bag, or used as a handheld “extra pocket.” The limited-edition accessory goes on sale at select Apple Stores and on Apple.com beginning Friday, November 14, with the short-strap model priced at $149.95 and the long-strap model at $229.95 (U.S.).
The design pulls from MIYAKE’s pleated-cloth heritage: a ribbed, open knit that stretches to show the iPhone’s screen when needed, while still enclosing everyday items like AirPods or cards. Apple says the product was developed with MIYAKE’s studio and crafted in Japan; it comes in a playful palette (eight colors for the short strap, three for the long).
What you need to know
Product: iPhone Pocket (short strap / long strap).
Availability: Select Apple Stores and apple.com in US, UK, Japan, Korea, Singapore, Greater China, France, Italy; from Nov 14, 2025.
Price: $149.95 (short), $229.95 (long) — special-edition. Apple
Apple’s design director at MIYAKE DESIGN STUDIO, Yoshiyuki Miyamae, frames the piece as “the joy of wearing iPhone in your own way,” while Apple’s Molly Anderson describes it as a “clever extra pocket” that pairs with iPhone colors and silhouettes. The language is as much about craft and pairing as it is about utility — Apple’s press piece leans into the fashion collaboration more than functional use cases.
“iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’” — Yoshiyuki Miyamae, MIYAKE DESIGN STUDIO. Apple
Design, fit, and the fashion angle
iPhone Pocket isn’t a rigid case or a technical accessory; it’s textile-first. The knit stretches to fit any iPhone and “pocketable” items, and the open ribbing subtly reveals contents when stretched. Apple emphasizes mix-and-match color combinations — the product is presented as both an accessory and a style statement, not just a protective sleeve.
Coverage from outlets reacting to the launch mixed mild amusement with acknowledgement of the craft — The Verge noted the accessory’s unusual position between a crossbody and what it cheekily called a “knitted sock-bag,” pointing out the premium price for a textile accessory. That reaction highlights how this release sits at the intersection of design credibility and consumer puzzlement.
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Who is this for?
If you follow design collaborations, like minimalist fashion, or want a distinct, color-coordinated way to carry essentials without a full bag, iPhone Pocket will appeal. If you prioritise drop protection, heavy-duty weatherproofing, or a budget buy, this isn’t aimed at you — it’s a limited-edition design object more than a rugged protective case.
Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight.” — Molly Anderson, Apple.
Price vs. practicality
For some buyers the craftsmanship and brand tie-up justify the price; for others the cost will feel steep for a knitted pouch. Apple positions the product as a holiday-season companion and a style layer rather than a replacement for a case or wallet. Apple
Why it matters:
iPhone Pocket shows Apple leaning into fashion collaborations to broaden the iPhone ecosystem beyond hardware — turning accessories into curated, collectible objects that deepen brand resonance. Apple
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