Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you. Google Analytics track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
            
  
Some of the features are :
- Fast Implementation
- Keyword and Campaign Comparison
- Custom Dashboards
- AdWords Integration
- Trend and Date Slider
- Ecommerce Tracking
- Funnel Visualization
- Site Overlay
- Email reports
- GeoTargeting
Benefits of using Google Analytics are
- It’s Free
- Sophisticated Analytics.
- Easy to use.
- Scalable for any size site.
- Integrated with AdWords
- Tracks all campaigns.
- Safe and secure.
