The Open Web Analytics (OWA) framework provides a generic set of PHP and HTTP APIs that application developers can use to integrate web analytics into any application. The OWA framework also comes with built-in support for popular web applications such as WordPress and MediaWiki. As a generic web analytics framework, OWA can be extended to track and analyze any web application.

To download the latest releases of OWA, please click here.

Tracking/Reporting 

• Track Page views, visits, and unique visitors over time
• Track unique, new, repeat visitors over time
• Multiple Web Site Support – track any number of web sites and view statistics in aggregate or by site
• Click-streams – view the actual click-stream of each visitor
• Click Tracking – Track where exactly on a web page users are clicking and view clicks by browser type
• Click Heat Maps – view a heat map of where users are clicking on your web pages
• Google Maps – map your visitors on Google Maps
• Google Earth (KML) – view your visitors in Google Earth via a KML file export
• RSS/ATOM subscription tracking – track unique feed readers, reader types, and feed requests
• Visitor Aging – understand the age of your repeat visitors.
• Canned and Custom Time Periods – generate reports using pre-defined reporting periods or custom date ranges
• Refering Page Analysis – View the title, anchor text, and surrounding text of inbound links from refering web pages
• View visits by user agent
• Track entry and exit pages
• Track pages by custom page types

WordPress Specific Features

• Track visitors by WordPress user name or e-mail address they use in comments.
• Track all WordPress Page Types (Posts, Pages, Authors, Archives, Categories, etc.)
• Track the number of comments made by visit
• Reporting accessable via Admin Dashboard
• Track subscribers to RSS/Atom feeds