Google Cloud Unveils Imagen 4 and Veo 3 on Vertex AI

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Google Cloud has just expanded its Vertex AI platform with two powerful generative media models—Imagen 4 and Veo 3 —promising to redefine how creators, marketers, and enterprises produce high-quality digital content. Announced on May 20, 2025, these models build on the momentum of Google’s previous releases and bring enhanced capabilities in text-to-image, text-and-image-to-video, and text-to-music generation to public preview and general availability, respectively.

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Why This Matters for Creators and Businesses

In today’s fast-paced marketing and media environment, the demand for fresh, engaging multimedia content is higher than ever. Traditional production workflows can be time-consuming and expensive, often requiring specialized skills and resources. By integrating cutting-edge generative AI models directly into Vertex AI, Google Cloud aims to democratize creative production, enabling users to generate photorealistic images, dynamic videos with synchronized audio, and custom music scores—all from simple text or image prompts.

This integration means:

Speed: Campaign assets that once took days or weeks can now be prototyped in minutes.
Cost Efficiency: Reduced reliance on large production teams and expensive studio time.
Scalability: Teams can rapidly iterate on creative ideas, tailoring content for different audiences and platforms.

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Imagen 4: Elevating Text-to-Image Generation

With Imagen 4 now in public preview on Vertex AI, Google’s flagship image generation model sets a new benchmark in quality and versatility. Imagen 4 delivers:

Exceptional Text Rendering: Accurate reproduction of complex wording and typography.
Broad Style Coverage: High image fidelity across artistic, photographic, and stylized visuals.
Multilingual Support: Prompts in multiple languages to serve a global creator community.

<figure> <img src=”https://storage.googleapis.com/gweb-cloudblog-publish/images/1_FnBCxdG.max-2000×2000.png” alt=”Vintage flour package in a 1960s kitchen generated by Imagen 4″> <figcaption>Example output from Imagen 4: A nostalgic, photorealistic depiction of vintage kitchen packaging in warm afternoon light.</figcaption> </figure>

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Getting started is straightforward: developers can use the Google Gen AI SDK for Python or the Vertex AI Media Studio UI. For instance:

python
from google import genai
client = genai.Client(vertexai=True, project=”YOUR_PROJECT_ID”, location=”us-central1″)
prompt = “A white wall with two Art Deco travel posters mounted…”
image = client.models.generate_images(
model=”imagen-4.0-generate-preview-05-20″,
prompt=prompt,
)
image.generated_images[0].image.show()

Veo 3: Video Creation with Sound and Speech

Veo 3, the latest video generation model from Google DeepMind, ushers in a new era of AI-driven filmmaking. Building on Veo 2’s foundation, Veo 3 enables:

Advanced Prompt Adherence: Better alignment between narrative descriptions and visual output.
Integrated Audio & Speech: Automatic generation of voice-overs, dialogue, music, and sound effects.
Higher Visual Coherence: Smoother motion, accurate lip synchronization, and consistent scene composition.

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Companies like Klarna and Kraft Heinz are already harnessing Veo 3 on Vertex AI to accelerate their content pipelines:

“With Veo and Imagen, we’ve transformed what used to be time-intensive production processes into quick, efficient tasks that allow us to scale content creation rapidly.”
— Marketing Lead, Klarna

“What once took us eight weeks is now only taking eight hours, resulting in substantial cost savings.”
— Justin Thomas, Head Digital Experience & Growth, Kraft Heinz

Veo 3 is currently in private preview, with broader availability slated for the coming weeks. Interested teams can request early access via Google’s preview form.

Secure, Responsible AI Media Creation

Security and transparency remain top priorities. All outputs from Imagen 4 and Veo 3 are automatically watermarked using Google’s SynthID technology, enabling traceability of AI-generated assets. Additionally, configurable safety filters help ensure that prompts and outputs align with brand and regulatory standards. Teams can control the aggressiveness of visual filtering and enable or disable person generation in images, empowering responsible deployment of AI content.

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Getting Started with Vertex AI’s Generative Media

New Google Cloud customers receive $300 in free credit, along with free monthly usage across 20+ products, including the AI APIs powering these models. To explore Imagen 4 and Veo 3:

Sign up for Google Cloud and claim your free credits.
Visit Vertex AI Media Studio to experiment in a no-code environment.
Use the Google Gen AI SDK for Python to integrate models directly into your applications:

python
from google import genai
client = genai.Client(vertexai=True, project=”MY_PROJECT”, location=”us-central1″)
# generate images, videos, or music with a single API call

4. Review the Imagen and Veo documentation for detailed guides and code samples.

In Summary: With Imagen 4 and Veo 3 on Vertex AI, Google Cloud delivers a comprehensive suite of generative AI models that streamline multimedia creation from concept to completion. Whether you’re a marketer needing fresh visual assets, a filmmaker prototyping scenes, or a content creator seeking custom soundtracks, these new tools promise to dramatically reduce production time and cost—while maintaining high quality and creative control.

Stay tuned for more updates and success stories as enterprises worldwide adopt these generative AI capabilities to power the next generation of digital storytelling.

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