7 Easy Steps to Create a Free Business Website with HubSpot

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Create a Free Business Website with HubSpot can seem daunting… but what if you could have a polished, professional website up and running in under an hour, without spending a dime? In this tutorial, you’ll learn exactly how to leverage HubSpot’s free website builder to create a stunning business site. We’ll cover everything from choosing a template to optimizing for SEO—so you can focus on what you do best: growing your business.

By the end of this guide you will be able to:

Pick and install the perfect HubSpot template
Customize sections, layouts, and modules
Use HubSpot AI (Breeze) for copy and image generation
Configure global headers, footers, and menus
Optimize pages for search engines

HubSpot CRM offers a powerful, yet user-friendly solution designed specifically for small businesses like yours. Ready to ditch the data chaos and streamline your operations? Let’s dive into a step-by-step guide to setting up HubSpot CRM for your small business.

Why Choose HubSpot’s Free Website Builder to Create a Free Business Website with HubSpot?

Zero Cost, Zero Hassle: No hosting fees or hidden charges—get a fully functional business website for free.
Built‑in CRM Integration: Automatically sync leads to your HubSpot CRM as visitors fill out forms.
Drag‑and‑Drop Simplicity: No coding or technical expertise required.
AI‑Powered Editing: Use HubSpot Breeze (Co‑pilot) to refine and generate copy or images in seconds.
SEO & Performance Tools: Access on‑page optimization recommendations right in the builder.

“According to HubSpot, businesses with a website grow 3× faster than those without one.”
(HubSpot State of Marketing Report, 2024)

Step 1: Access the HubSpot Website Builder

Sign up for a free HubSpot account at hubspot.com.
In your dashboard, navigate to Marketing → Website → Website Pages.
Click Create in the top‑right corner and choose Web Page.
Name your page Home, then proceed to the template selection screen.

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Step 2: Select and Install a Template

HubSpot offers a rich template marketplace filtered by industry, page type, or features.

Click Marketplace → filter by Free.
Preview a template—e.g., Thrifty.
Click Install to add it to your theme library.
Return to My Themes and select DesignLe (or your chosen theme).
Pick the Home template to begin customizing.

Step 3: Understand Page Structure (Sections, Columns, Modules)

Sections: High‑level containers (e.g., hero, features, testimonials).
Columns: Divide sections into vertical groups.
Modules: Content elements—text, images, forms, buttons.

Tip: Hover over any element to reveal Customize, Clone, or Delete options.

Step 4: Customize Your Homepage

Custom Header
- Delete default header modules.
- Click Add → Modules → Custom Header.
- Update logo, navigation, and brand colors.
Hero Section
- Click existing header text → Refine with AI.
- Enter your prompt (e.g., “Welcome to [Your Business]: Expert Solutions, Zero Hassle”).
  - Hit Send, then Replace.
- Repeat for body paragraph.
Alt text: Screenshot of customizing the hero section with HubSpot Breeze
Background Image
- Select section → Background → Upload Image.
Generate Custom Images
- Click any image module → Replace Image → Generate with AI.
- Enter prompt (e.g., “Square flat lay of office desk setup, minimal”).
- Choose your favorite and Insert.
Alt text: AI‑generated image inserted into HubSpot page
Testimonials Section
- Click Add → Sections → Testimonials.
- Drag into place below hero copy.
- Edit quotes, names, and avatars.
- Clone modules to add multiple testimonials.

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Step 5: Add Additional Pages

You’ll want at least four pages: Home, Products, About, Contact.

Return to dashboard → Add Website Page.
Name page (e.g., Products) → select Portfolio template.
Customize using sections, modules, and Breeze AI.
Repeat for About and Contact.

Pro Tip: Link case studies or product demos on your products page to increase engagement.
How to Automate Sales and Save 10 Hours/Week with HubSpot CRM Hacks for Small Businesses (Free Template Inside)

Step 6: Configure Global Header, Footer, and Menu

In any page, click the Header → Open in Global Content Editor.
Override Default Logo → upload your logo → adjust width (e.g., 500px). → Publish.
Click Footer → update logo, brand colors, and copyright text → Publish.
Create Menu
- In Global Content Editor, navigate to Menu → Create New.
- Add items: Home, Products, About, Contact.
- Save, then publish when all pages are live.

Step 7: Optimize and Publish

Page Settings
- Click Settings → add Page Title (e.g., “Home”) and Content Slug (/home).
- Write or AI-generate a Meta Description (under 160 chars).
- Enable Featured Image for social sharing.
SEO Recommendations
- Select Optimize in the left sidebar → follow on‑page suggestions (alt text, headings, links).
More Resources
- Link to related articles on SmashingApps:
  - Top 4 Free Drag-and-Drop Website Builders That Let You Add Custom CSS
  - 7 Best Selling Themes & Website Builder for WordPress
  - 7 Best HTML5 Animation Software to Help You Design an Elegant Website
  - How to Compare Two Websites Performance: A Complete Guide
  - How a Multi Language Website Can Benefit Your Business
  - How to Find the Publication Date of a Website: 10 Proven Methods
  - How Different IT Professionals See a Slow-Loading Website
  - 7 Simple Yet Effective Tips to Make Your Website Super User-Friendly
  - Why Choose Google Web Designer for Your Next Website? (9 Irresistible Reasons)
  - Which WordPress Drag and Drop Builder Wins? Find Out Your Ideal Choice
Publish All Pages
- Back in your website dashboard, select each page → Publish → hit Publish All for global content.