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Choose The Best Colors For The Desired Emotional Effect
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Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect. ÂÂ
This is a crowd source tool that aggregates visitors votes to help designers (print or web) pick the color schemes that are best for their design projects.
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Comments
very nice find. i wish i had a nickel for every time a client killed or changed up a concept simply because they didn’t wanted to make the ad “pop” more.
I’m actually doing scientific research on this subject. There is a surprisingly large gap in knowledge in this subject of color and design. I just googled my subject and this article came up…so hopefully I can contribute some concrete examples and data to back this up!
i have read a bit about using colors to affect mood. I do not know how much there is to this. But, i do know that some colors are definitely easier to look at.
This is a great idea to try to connect colors and moods