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Choose The Best Colors For The Desired Emotional Effect



By AN Jay on August 2, 2008

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Color is the ultimate tool a designer has at his or her disposal to communicate feeling and mood. Cymbolism is a new website that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.  

Cymbolism

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This is a crowd source tool that aggregates visitors votes to help designers (print or web) pick the color schemes that are best for their design projects.




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Comments

This is a great idea to try to connect colors and moods

very nice find. i wish i had a nickel for every time a client killed or changed up a concept simply because they didn’t wanted to make the ad “pop” more.

I’m actually doing scientific research on this subject. There is a surprisingly large gap in knowledge in this subject of color and design. I just googled my subject and this article came up…so hopefully I can contribute some concrete examples and data to back this up!

i have read a bit about using colors to affect mood. I do not know how much there is to this. But, i do know that some colors are definitely easier to look at.

cool site, informative…

Some fantastic shots here, love the emptiness in some of them.Christian Audigier

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